Commercial Creative Direction
Full Time Position as Creative Director (2022-Current)
*Spearheaded the creative vision and direction that is culturally aware, overseeing a team of designers, and multimedia specialists. Including producers, interior and space designers and illustrators.
*Established and maintained brand guidelines, ensuring consistency across all visual assets and communications.
*Collaborated closely with cross-functional teams, including marketing, sales, and product development, to align creative strategies with overall business goals.
*Implemented effective project management processes, optimizing workflow and ensuring timely delivery of high-quality creative projects.
*Oversaw the production of print and digital materials, ensuring high-quality standards and adherence to brand guidelines.
*Spearheaded the creative vision and direction that is culturally aware, overseeing a team of designers, and multimedia specialists. Including producers, interior and space designers and illustrators.
*Established and maintained brand guidelines, ensuring consistency across all visual assets and communications.
*Collaborated closely with cross-functional teams, including marketing, sales, and product development, to align creative strategies with overall business goals.
*Implemented effective project management processes, optimizing workflow and ensuring timely delivery of high-quality creative projects.
*Oversaw the production of print and digital materials, ensuring high-quality standards and adherence to brand guidelines.
UNN Model Management
creative direction, photo, video, art direction
Full Time Position as Head of Art Department (2021-2022)
*curated and produced images and video content for model portfolio development in local and international markets
*streamlined company brand direction and digital collaterals (web/social) for bookings and creative departments
*lead creative teams through model testing systems that ensured brand direction was being followed.
photo selection of image collaterals (model tests, portfolio development and polaroids)
video “personality” collaterals for casting in international markets
editorial feature for CNN: Agents of Change
Motherbeing & Beam
photography , art direction, video
photography , art direction, video
Imagery, video and art directon rebrand and brand launch for femtech sex-ed Arab platform “Motherbeing” and their sexual wellness products “Beam”.
team + corporate personality video
Zooba x Stavolta
set design, art direction, video
set design, art direction, video
Ice cream launch which revolved around building sets that are inspired by the flavors in themselves, creating a narrative story for each composition.
Each scene was broken down into 3 elements: the ingredients which the flavor is made of; the ice cream on display; and object association.
the final products were divided into an animated “snackable” instagram video + stills of each flavor
Each scene was broken down into 3 elements: the ingredients which the flavor is made of; the ice cream on display; and object association.
the final products were divided into an animated “snackable” instagram video + stills of each flavor
Featured on: Scene Eats, Egyptian Streets
Zooba Branding/Design Team: Omar Mobarek & Adam Mourad
Video Asssit: Layan Mukhtar